The intro always explains what your post is about, whom it's for and why it's worth paying attention to. The intro explains how the reader will benefit from continuing to read.
The content pattern is where you explain your core ideas, list your products, provide your step-by-step recipe or outline your strategies.
The call to action closes off your post. This is where you tell your readers what to do next, whether that's leaving a comment, checking out another, related post, signing up to your newsletter or anything else that's important to your business.
pros and cons
feature table/styled list
(post it note)
CONTENT PATTERN 1:
The headline is a summary of what this section of the pattern is about. This can be a product you're reviewing, a step in a multi-step process or recipe, a core idea you want to convey.
The first text section ('what') elaborates on what it is that you're describing in this section. Think: objective, factual description.
The second text section ('why') describes why it matters. Why are you mentioning this core idea? Why is this step in the process important?
The third text section ('how') describes how to make use of this new information. How to put this core idea into action. How to perform this step in the process or recipe.
CONTENT PATTERN 2:
The first part describes a person or a story. It sets the scene and helps readers relate.
The second part describes a problem this person has. An obstacle they face, a challenge they must overcome.
The third part describes the solution our protagonist put into place.
Example: Ways to Eliminate Stress for Every Personality Type
CONTENT PATTERN 3:
The first part is about the pros. The good stuff. What you like about a product, what a case study object does well.
The second part is about the cons. What you don't like about the product. Where the case study object has room for improvement.
The third part is a summary of what we can learn from these pros and cons. What action we should take next. How we can decide whether or not to use this product.
Example: Which Flagship Smartphone is Right for You?
This content pattern is very well suited for product reviews and list posts.
CONTENT PATTERN 4:
OpinionThis is a pattern that's very well suited for curated content or any kind of content where you pull in various facts and stats to make your point. The pattern is simple: in the first part, introduce the facts. In the second part, provide your personal opinion. The second part is also where you can provide context and write about what the facts mean, combined with all the other facts you list in your post.
Example: Scientifically Proven Study Hacks